The Digital Marketing Manager supports website management, digital campaigns, and overall marketing performance for an Australian stationery e-commerce brand. The role focuses on e-commerce, email marketing, analytics, and campaign execution to drive growth through data, automation, and optimization.
Full description
Digital Marketing Manager – E-commerce (Remote)
Work From Home | Full-Time | AU Hours | PH-Based
OutsourcedIn is partnering with an Australian stationery e-commerce brand to hire a versatile Digital Marketing Manager to support website management, digital campaigns, and overall marketing performance.
This role focuses on e-commerce, email marketing, analytics, and campaign execution, while driving growth through data, automation, and optimisation.
The ideal candidate has strong hands-on experience in e-commerce, digital marketing, and analytics, and is confident managing multiple functions in a fast-paced environment.
About the Role
You will be responsible for managing the e-commerce website, executing digital marketing campaigns, and tracking performance across multiple channels.
This is a results-driven role requiring strong attention to detail, analytical thinking, and the ability to consistently deliver outputs that drive traffic, engagement, and conversions.
Key Responsibilities
Email Marketing & Automation
Build and send campaigns using Klaviyo, Mailchimp, or similar
Manage lists, segments, and A/B testing
Set up automated flows (welcome, abandoned cart, post-purchase)
Track and report campaign performance
Analytics & Performance Tracking
Use Google Analytics and Google Search Console to monitor website performance
Set up and manage tracking for campaigns and conversions
Analyse traffic, user behaviour, and campaign performance
Provide insights and recommendations for optimisation
E-commerce & Website Management
Create and update product listings (titles, descriptions, pricing, variants)
Optimise product pages, images, and collections
Maintain inventory accuracy and coordinate with suppliers
Perform regular checks for website issues, broken links, and outdated content
Digital Marketing & Campaigns
Manage and support Google Shopping Ads and Google Ads campaigns
Support SEO efforts including keyword optimisation and content updates
Use CRM tools (e.g., HubSpot) to manage leads and marketing workflows
Social Media Management
Plan, schedule, and publish content across Facebook, Instagram, TikTok, and LinkedIn
Write captions, create basic Canva content, and edit short-form videos
Manage comments and DMs, escalate issues, and track FAQs
Monitor performance and suggest weekly improvements
Mandatory Requirements
4+ years experience in digital marketing or e-commerce roles
Strong experience in e-commerce platforms (Shopify/WooCommerce)
Proven experience in email marketing and automation
Hands-on experience with Google Analytics and tracking setup
Experience with SEO and website optimisation
Experience managing Google Shopping Ads or Google Ads
Familiarity with Google Search Console
Experience in social media marketing and content management
Experience using HubSpot or similar CRM tools
Strong written and verbal English communication
Highly organised, detail-oriented, and able to manage multiple tasks
Highly Regarded
Experience in retail, DTC, or e-commerce brands
Experience handling end-to-end digital marketing campaigns
Strong understanding of conversion optimisation and customer journeys
KPIs
Website traffic, engagement, and conversion growth
Accuracy and quality of website and product management
Effectiveness of digital campaigns and tracking
Quality of reporting and analytics insights
Company information
OutsourcedIn connects Australian businesses with vetted Filipino professionals who work full-time inside clients’ existing tools, processes, and culture. The company handles recruitment, onboarding, Philippine payroll, benefits, taxes, and employment-law compliance so clients can scale offshore capacity without the typical administrative burden. OutsourcedIn emphasizes clear role metrics, ongoing performance check-ins, and long-term team retention rather than short-term contracting. It primarily supports Australian businesses scaling teams across a range of industries.
